Have you heard of Googlability?
Not? But should you!
grows and grows, the Internet, it knows Answers to career questions, comments or recipes for climate change Boeuff Stroganoff. And feed it more often know and learn about the questioner himself more and more users, the new personalized Internet, Web 2.0 shortly, with more and more personal data - and this is attracting more and more curious. Self-expression and exhibitionism have become a pastime for millions. A few clicks are enough to run their own web journal, upload pictures, or private mitzuplappern awake in blogs and forums.
fill the data of the users contact networks like Myspace, business clubs such as OpenBC (soon Xing), virtual business cards like iKarma, image archives such as Flickr and video platforms, just like the Google for $ 1,650,000,000 company acquired YouTube. Main archivists, however, the major search engines, especially the trio Google, Yahoo and MSN. Alone, experts estimate that Google indexed information from more than twelve billion web pages.
Then there are the new special services. The search engine ZoomInfo focused on it, for example, to search personal data, as well as the portal with the appropriate designation Stalkerati. Entries durchwült Technorati turn very thoroughly. Even voice recording podcasts or video messages can be evaluated already by investigators such as automatic data Podzinger, TVEyes and Blinkx.
What emerges there is a huge global central archive, an online memory that sees all and knows almost nothing and forget. And that's the problem. More and more HR professionals consider this knowledge in a systematic search through the online CV of a candidate pay attention to loopholes or contradictions to a serious presentation as well as whether someone knows the key players in its industry, and vice versa. If not, this is a "co-factor", for example, says Sörg Drosten, to executive vice president at Kienbaum Executive Consultants Dusseldorf.
consultants Heidrick & Struggles to talk as a whole investigation department for Web profiles. In Bangalore, India, several employees working in the so-called Knowledge Management Center and create on demand 5 - to 25-page dossier to target people that are different from those of the criminal investigation department any more.
profiling is called in the jargon - all screened in each virtual world. Thus, at one time for each identified, went where and with whom a man is to school, for which associations and connections he has committed, who are his or her friends and what the up to. But the shade in a Vita - a project out badly, libel, the revenge of a spurned lover, the sins of youth - are suddenly visible to all in cyberspace. The network mutated not only a comprehensive repositories of knowledge, but also to the reservoir of indiscretion. Tremendous knowledge - and an enormous power.
The network makes transparent than it is for many CVs right. Retouch time just a few slip-ups and beautiful her own career - this is nearly impossible. Truth is what is written digitally. And that has consequences.
The Internet reputation has long been a factor that can influence career decisions. In a recent poll of the Federal Association of German Management Consultants (BDU) of more than 300 recruitment consultants and recruiters indicated 28 percent use the Internet regularly for resumes of candidates for vulnerabilities to knock: References, professional competence, past, expertise, opinions, memberships, activities - everything is collected and analyzed. 69 percent of HR professionals to use the medium more frequently, with corresponding consequences: In 34 percent of the candidates flew after the online search from the selection process.
The phenomenon has a name: Googlability. According to the so-called employability, labor market attractiveness, until recently, was crucial for applicants, recruiters consider increasing the reputation in the virtual world before they hire someone. The man of glass - in Web 2.0 it is Reality. "In the not too distant future, people who are not in the index, to be surrounded by an aura of mystery," writes U.S. journalist John Batetelle, co-founder of the high-tech scene magazine "Wired", in his book "The Search. " "The rest of us but should look at the best time and as often as possible in Google our name. For it is wise to gain an idea of who one is, according to index. "
It is not even important what someone even published. Vergräzter a customer, a vengeful employees - they can all operate without problems and loose with the false identity of their target. The more subtle, more effective: dozens of small reflection papers on high-proof alcohol in online guest books make a social manager quickly a competent eater, detailed game reviews in Soccer Forums, during office hours at the best outing him as who crave nerd, does not fulfill its work. Evidence that this comes from foreign pen is almost impossible. And even then: Something always gets stuck.
Even what others write in good faith on one load snapshots that strangers or friends on their pages, even the behavior in virtual discussions can damage the image. Or, as Kurt Tucholsky put it: "The Opposite of good is not evil, but well meant. "
what happened with Siemens CEO Klaus Kleinfeld. Whose life was a long time with quite critical nuances in the open Web encyclopedia Wikipedia. In May, however, began to loyal corporate employees, anonymous to embellish his image. Half-sentences over a failed cell phone business were edited, get rid of links to a story about airbrushed out Rolex watches on their wrists to press the top manager. Eagerly they added also laudatory passages. Unfortunately, fell on it. In the Wikipedia forum was kindled a heated argument, the small-field contribution landed on the list of the most controversial articles, and the media reported it. Although Kleinfeld himself knew nothing about it, let alone gave the order to - on the internet, he will always be the manager whose life should be fined.
From the euphoria of the infected Web 2.0 to make the least concerned about the fact that the intimacy of the Internet is an illusion. Whether you are looking for new friends on sites like MySpace or Facebook, shares his views with others via blog or published reviews and essays - all this takes place under the eyes of a worldwide audience. Every action leaves its mark. And are such personal data collected by the search engines only, it is difficult to remove them again.
Die Inhalte lassen sich However, make - with branding in their own right. The principle is similar to the method of the Internet flea market, eBay. There can build up sellers and buyers of many good deals a serious reputation. Just as the Internet can shape its own image. If they had negative delete entries in the results pages of search portals can not, then you have to just drive out and make sure that the positive links to slide up.
means in technical terms, the search engine optimization. The means for this are diverse, legitimate, and often even free. These include:
* The entry in virtual business networks. There is above all, to make contact with people with high beam power and renown. The deposited resume should be continuous and impressive, the photo professional and friendly - just like a job. Some linked items in technical forums to emphasize the image. It is important to always put quality before quantity. More than 100 close business contacts do not need a man - if it is the right one.
* A dedicated website or a blog better. It costs no money or time, but is preferred by search engines. On the blog may sound researched journal article published, or industry news and comments of his own CV (possibly password protected) deposited be. Links to other reputable sites show subtle, what else still reading the site operator and for which he is interested. Effect: It is positioned as well-read expert to handle the modern means of communication know.
* The same applies to post in public forums subject. This demonstrates not only competence, but also a culture of debate. Only one thing is taboo: blabber.
* The site Del.icio.us allows for free personal favorite collection of post, so the web pages you visit and like to frequent. This may seem trivial. In fact, such lists of links in its search services enjoy a high priority. Here again, the author says, indirectly, for which he is interested.
* The same principle can generate even more connected: Who wants to show who he knows and how important meeting, he runs, can for example be set free with photos of other guests at Flickr (Note: to clarify with the pupils, whether we should publish the images, otherwise it violates privacy rights!). In the online bookseller Amazon again free of charge, a product list will be published. Side effect: Who will learn something about the musical and literary tastes of the person. In addition, it also helps to ask his friends and mentors, may launch on their websites too subtle praise and Links to. Main thing is that all these pages are linked to each other at the end, because that brings the so-called Google Juice - the juice of the entries in hit lists catapulted to the top.
And if you have wondered what this blog is intended to - that's the point: to show what you can do everything and especially how it works. Googling you Reiner Fakeman out and see what all the concrete example is found where, where leave tracks (including some doubtful) were and where they are sorted in the index. Because of course there is not Fakeman Reiner. He is a pure fictional character for this item. is
In all these examples, however, The motto: Do not exaggerate! It's not about to stage a fake identity, but emphasize its positive attributes truthfully to make a professional impression - and this to help many more celebrities.
liar, is a major risk, as recently had to find Aleksey Vayne. The 23-year-old Yale student wanted to apply in modern form for a job on Wall Street - with a nearly 7-minute video that he sent along with CV to several companies. In the Bewerbungsfilmchen he talks about success, its strengths, its values. While the tone continues, he works out, lifts weights, Salsa dancing, playing tennis, in the end he breaks seven bricks or skin. It is dynamic and strong willed. He thought. The film came to YouTube. There tore into various commentators mock the video, then checked his details bloggers and journalists. The result was: a lie. Vayne had blown up the story about his own investment company whose CEO he claims, and his book about the Holocaust is largely a plagiarism. Even the bricks for the karate trick that suspected film professionals, were fudged. The media, including The New York Times, The New Yorker and the New York Post, picked up the story. Vayne was at once the most famous Bluff candidate of Wall Street and a laughing stock for millions.
public
2.0 is a balancing act. And image is an ongoing process that one should devote at least once per month. It is difficult to predict damage which contacts which entries in a two or ten years. A residual risk remains and therefore the pressure to care. So before you publish something on the net, ask yourself the question: Would I want to stand next to this text with my name and picture in the newspaper?
If the answer is no - Delete it!
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